Really looking forward to seeing our Board member Rosemary this evening. She is based in Scotland, but has work in London, and catching up is always great. Her advice is invaluable too.
Bright sunshine outside, and I have started work on updating our Business Plan, which is going to take a few days. Then we are building a funding proposal we will be taking round to bigger companies, with a twist that we feel might actually give us an advantage - I am not putting that here for the moment.
Twitter is something I am focusing on today.
I had never actually used it before the project, but have found it to have some good and some bad. It does enable us to contact and reach many who would not know about us. We have gradually built up a few followers, but cannot really afford to promote ourselves too much.
The bad, is that there are people who try and buy followers. And therefore we get people liking and following us who have have non idea who we are - it is all about promoting themselves thorough us. Difficult to control I guess. You also get very inappropriate people who have paid to push their, often, personal service pages. We report and delete them.
The worst thing so far though - we used a little of the Local Initiatives Fund money to promote our GoFundMe page - which also includes Izzwalkz. We did not get a lot, so the £50 we spent was a big chunk to us. We were told it would go to 22500 relevant people.
We anticipated some response. HMHB sends tweets, and retweets other pages, frequently - and often we get liked and followed from them. However, following our paid promotion we got Zero likes, Zero retweets, and Zero new followers. We find that extraordinary, and very difficult to understand. That was in January. Since then we have contacted their help and support people five times for an explanation. We have had no response from Twitter either. Very happy to take our money quickly, however.
I like Twitter. I like the way we can reach out and spread out message. But we are a small project, with limited cost, and frankly we are not happy about the way we have been treated so far. I have followed up today by tweeting three different twitter accounts - I wait to see if anyone comes back. I will be visiting the london offices soon if they do not.
No comments:
Post a Comment